•Participants ：82 media outlets, 92 pax in total
•Family/General media
•In an innovative first, family members were invited to participate in a test drive, in line with the BWM 2 Series' target customer group.
•The BMW 2 Series' product positioning and product information were conveyed from the three perspectives of a children, woman and man.
•The scenic product presentation venue combined with unique activities helped emphasize product information key points.
–At the W Hotel workshop, Van Attraction creator Mr. Yun Peng and Jenny “Ladymama” Keung shared feelings on the BMW 2 Series Tourer and presented the products at the Sunflower Garden with a focus on space, functions and color-matching.
–Product features related to family travel were fully demonstrated to the guests on the lawn of the Wood Lodge of Chimelong Safari Park.
•Chimelong Safari Park, the shooting location of parenting TV program Where Are We Going, Dad?, was selected as venue, and an interaction with small animals was organized as part of the event, matching the BMW 2 Series target customer group's lifestyle, so as to leave guests with a more lasting impression.
•Participants ：82 media outlets, 92 pax in total
•Auto media
•The event fully met professional auto media's needs by giving them ample shooting time and full opportunity to thoroughly test-drive the product.
•The test-drive route setup offered sufficient length and road-type variation (including highways, expressways, city roads and mountain roads) for media to fully experience the pleasure of driving the innovative BMW 2 Series Tourer.
•A mix of varied photo shoot locations was selected (luxury apartments, villas, lakeside scenery) through which media guests could capture each product characteristic in a matching setting.
•The advanced product presentation workshop highlighted the BMW 2 Series' various product features and helped guide the direction of media reports.
•The vehicle static display and interactive sessions fully showcased the functionality of the BMW 2 Series Tourer's trunk and storage compartments, aptly communicating the versatility of the vehicle's interior space.
•The Enping Quanlin Resort offered an ideal photo shoot and test-drive natural setting in line with the BMW 2 Series Tourer's travel tonality. This venue had previously not been used by any auto brand.
