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Q3 Fun Travel.Happy Lifestyle Experience · Media Test Drive

Communicated New Audi Q3 product highlights
•High media satisfaction
•Generated 813 reports in total
•Ad value: RMB 28,614,769
•Participants :74 media outlets, 95 pax in total
•Fashion & Lifestyle media
•Guests experienced the product performance and the lifestyle over the course of two days.
•Day one: product and lifestyle experience
     — The fleet is doing the test drive in specified route with the guidance of ADE coach, experience the engine    
         dynamic performance, fuel economy performance outstanding and unique driving pleasure.
     — Lifestyle experience, to provide the fashion design, exquisite workmanship and comfortable driving      
         experience.
•Day two: free test drive, media self perception
     — By recommended the place matched the product style of new Audi Q3, so that the media in the process   
         of self driving could deeply understand the product performance and the lifestyle of Audi Q3.
     — Fully mobilize the enthusiasm of the media, and guide the media to take a large number of new Audi Q3  
         and urban landscape integration photos, highlighting the characteristics of young and fashion products. 
•Participants :74 media outlets, 95 pax in total
•Auto media
•To give enough drive opportunities and shooting time to media.
•The test-drive route setup offered sufficient length and road-type variation (including highways, expressways, city roads and mountain roads) for media to fully experience the pleasure of driving the new Audi Q3.
•A mix of varied photo shoot locations was selected (hotel, city view, nature scenery) through which media guests could capture each product characteristic in a matching setting.
•The advanced product presentation workshop highlighted the new Audi Q3 product features and helped guide the direction of media reports.
•Field test drive is to fully show the excellent product performance of new Audi Q3 with the fun go-kart drive, and bring a full range of driving experience for the media.
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