Audi Sport PR Communication-Audi R8 LMS Cup&WEC Shanghai Stop

Communicate 2016 R8 LMS Cup in the full year to strengthen the linkage between Audi Sport events and the public and enhance the public awareness and favorite for Audi Sport.
Combine technical interpretation of the all-new R8 LMS racing car, launch of the mass edition and other message to strengthen the linkage between the racing car and the mass car in technology and gene and present Audi Sport "born on circuit but more than circuit“.
Employ speculation and other experience elements of domestic events to strengthen the communication of the significance of Audi Sport as a customer racing platform.

Case Details

Participant: 44 key media
Besides watching Racing, also arrange Pit walk , Grid walk , Test drive of Audi Sport HPV for media, multi-faceted product experience, the media depth knowledge of product characteristics
Key Message communication：The entire program include match watching, Pit walk, Hotlap , test drive ,So media can spread all key message through multiple perspective of Audi Sport unique propagation.