On the occasion of the launch of the Qoros 3 Hatch on Jun. 24th 2014, an auto media test drive was organized to promote a deeper understanding of the quality and functions of the Qoros 3 hatch.
Participants:
215 reporters from 185 media outlets (mass: 105, finance: 21, auto: 51, lifestyle: 8)
Qoros executive: 4
Event highlights:
Through the launch event, product workshop and test drive, the media became fully acquainted withthe Qoros 3 Hatch's first-rate quality and performance. During the test drive, media also experienced QorosQloud®, which garnered positive feedback.
