City: Shanghai
Time: 18th Apr. 2013
Introduction:
New international automotive brand Qoros will make its first appearance at an auto show in China at the 15th Shanghai International Auto Show with its first production model – the Qoros 3 sedan – and two concept cars – the Qoros 3 Cross Hybrid and Qoros 3 Estate. At the recently held Geneva International Motor Show, Qoros garnered international acclaim thanks to the brand's unique business model, international management team and high-quality products developed on the basis of European standards. Returning home to take part in the Shanghai International Auto Show, Qoros will for the first time demonstrate its unique brand appeal and the strength of its products in front of Chinese customers' very eyes.
As a new auto company, Qoros starts from scratch and is committed to bringing enjoyment to customers around the world through delivering high quality products and connected services that are tailored to their lifestyle. "In an age of fierce market competition, consumers do not simply need a new product. What Qoros represents is not just a vehicle, a means of transportation. It is taste, simplicity, elegance, and a long-lasting trend in the auto world. It is a humanized and extraordinary combination of people, cars, modern technology and social information, resulting in a pleasure that goes beyond driving" said Qoros CEO Guo Qian.
Starting from scratch also means building up an new brand without compromise. The new range of Qoros models is being designed and engineered by an international team of experienced specialists and new, young automotive talent. The compact Qoros 3 Sedan offers class-leading interior space for maximum passenger comfort. A primary objective from the earliest stages of the vehicle engineering programme was to achieve high scores in both Chinese and European crash assessments. The elegant, stylish and dynamic design of the C-
class sedan will define the unique brand personality of Qoros Auto's future product line. The two concepts preview future Qoros designs and technologies, and signal the brand‘s commitment to creating a range of attractive, modern models for discerning customers in Europe and China.
